Brides are duped into believing that it is totally worth it to be in debt for the next decade so as to not pass up “your” dress (which, apparently, is hidden in a large storage room in New Jersey). These perfection-seeking, emotionally taxed women are duped into spending thousands of dollars on something they will wear ONCE, all by the idea that they are purchasing an actual dream.
On the episode I was watching, a very young woman had flown her entire family from Florida to NJ to go to this salon, and of course she found her dream gown there. The price tag: $23,000. That’s twenty-three THOUSAND dollars for a single-use dress.
This probably comes as no surprise, but my wedding gown was not my dream dress. I don’t even know what my dream dress would be. I don’t think I could put all the features of every beautiful dress I’ve ever seen onto one single garment without creating a hideous monster, much like one of those 27-scoop ice-cream sundaes. There are many details (and flavors) I find amazing in their own ways, but that doesn’t mean they should all be in one place at the same time. My wedding gown was beautiful and elegant and flattering, but I did not go on a nationwide search for it with multiple friends and relatives in tow for additional opinions and moral support.
I found my gown by myself, online, in a bridal salon on the opposite side of the country, and it arrived by UPS without my ever seeing it in person first. It was a high-end designer gown that was a season old and had been a store sample. It had been tried on and was missing a button, maybe a few scuffs on the hem. In the world of bridal salons, it was a bruised banana not fit for the sundae.
But I got it at a 95% discount. So while it wasn’t the Gown of the Century, it was a gorgeous

Dream gowns rarely come at dream prices. And they rarely bring with them the promised dreams of everlasting bliss.